Each season we choose a “model” image for our catalog cover and web home page. Our summer season is in full swing and we need your help choosing our next hero image. Let your voice be heard!
Use the form below to cast your vote.
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They have a skill and they are having fun toghter
We voted for FABULOUS # FOUR, but WHEE THREE ! a very close second. Love the catalogs, strong women doing cool stuff! Paula & Dug
Picture 1….it promotes fun, friendship, and fitness
#3 my daughter long boards
I love your clothes and look forward to receiving the catalog in my mail. But your idea of ‘ordinary women’ doing extraordinary things is simply not accurate and marginalizes the vast majority of your consumer base. You flash images of these remarkable women who have beautiful physiques, are tanned, with perfect smiles and seem to have 26 hrs in a day to ‘be extraordinary’. How about shooting women that are living in the real world, with baby spit up on the shoulders running to board meetings, picking up groceries, coaching their kids soccer team, weekend warriors, who are ‘good enough for your clothes ’ no matter what their accomplishments or if they can fit into a size 4. I know your in the business of selling clothes, but your catalogue has always seemed a bit hypocritical and instead of lifting up women of all shapes and sizes or walks of life you celebrate the unattainable. It’s not inspiring, it’s demoralizing. It’s like looking at Facebook and all the fun everyone else is having and how good everyone else looks instead of capturing the value and beauty within. Your clothes will still sell, even if they are photographed on a size 12 walking her dog or running to work, and maybe because of it…
Amen, sister! How about some women who are in their 50s or 60s? My mom is in her late 70s and loves to hike, row, garden, sail, cook, etc. with her children and grandchildren. THESE are the women we should aspire to be. My friends and I all have most of our original parts, and sure, some of these parts are rapidly drifting south, but we love to be outdoors together. Thanks for pointing this out, Kelly.
Amen indeed! I’m 5’7″, 219 lbs, size 16 to 18 and way active. I wear the size that the average American woman wears, according to a recent report from the International Journal of Fashion Design, Technology and Education. I live on Maui and spend most of my time hiking and playing in the waves. Title IX (the law) made it so I could play basketball and tennis throughout high school and I’m grateful to the people who made it happen. Here’s the thing, I’ve always been bigger. It’s just the way I am and I don’t “struggle” with my weight. I live the life the girls in your photo shoot are living every day. This ad campaign says, “only thin women with abs can are REALLY active.” There are plenty of companies out there selling clothes to straight-sized women. I would have expected your company to be more evolved than this. What’s worse is that your company claims to lift women up. When I see these photos, I just see a certain type of woman, and only she deserves to wear your clothing. Please, please, please, make an effort to expand your size range for all the active girls out there. I want to wear your clothes, but I’m not going to change my body for you. And, there are plenty more women out there like me that feel the same way. Mahalo nui loa and Aloha kakou.
The skateboarder for surw
Covers all ages of fun
That is badass!
Like the growing family.
This is an exhilarating photo! Love it!
I tell my career coaching clients that making changes is like jumping off a cliff & you need to trust you’re going to land into an awesome new experience!