Each season we choose a “model” image for our catalog cover and web home page. Our summer season is in full swing and we need your help choosing our next hero image. Let your voice be heard!
Use the form below to cast your vote.
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Number 4 she looks serious about what she is doing.. love the shot
I admire your company and your practice of featuring active, athletic, and empowered women as models in your advertising. However, I feel you fall short in one major way – your focus is primarily on young adult women and you do not include mature but still active and vibrant older women in your ad campaigns. I am a 64 year old woman, mother, and grandmother who owns and operates her own kayak tour business, I volunteer as the Upper Watershed Liaison for an area non-profit river advocacy, restoration, and education organization, I am one of the founders of a community women’s outdoor group which provides opportunities and encourages women (and girls) to get outside and be active, and I offer women only kayak instruction events. There are so many older women like myself who are in the outdoor industry, physically active and fit, and also making a difference in our communities who appreciate your clothing for the quality of construction and stylishness, but do not feel that we are reflected in your company’s branding. I feel your “Cast Your Vote for the Favorite Model Image” campaign and your company as a whole could reach a wider audience if you expanded your models to include strong, active, and inspiring older women and their stories.
#4 I love the action this shot portrays. The fact her knee is a little scraped up, too. Realistic.
Would love to see models in their 40’s, 50’s+ to represent those of us older customers who are athletic and shop Title Nine.
The awesome skater in this photo is in her 40’s!
#2
Number 5! FRIEND FUN!
Love the girl power image!
3 is my favorite.
#6 Real women doing real things in real clothing, the way most of us get to live & play. All these women and their photos are worthy of the cover. You can’t go wrong.
#4 this image is total action, flair & power. Ths clothes are secondary to the action but the action is empowering & draws me in.
Number 5 wins!