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In addition to pink washing everything from junk food to car sales, the money raised to support breast cancer research goes entirely to drug development. Virtually nothing goes toward breast cancer PREVENTION research. That’s why there has been no progress. The furor of fear is the goose that laid the golden egg for the Big Pharma. Sadly, there is no profit in preventing disease.
I agree with you, Missy. Thank you for your thoughts!
Hey Missy! I agree, Breast Cancer still holds a big scare factor because women are still dying. Often times the fear of losing breasts is greater than treating the cancer. I am halfway through my treatment plan. I found the lump after a training run on my birthday this year. If it wasn’t for training for my first half marathon I wouldn’t have noticed the lump in my Breast. I wouldn’t have been running more miles in January and February than ever in my life. And those miles gave me the endurance and stamina for the whirlwind of dr appointments, diagnosis, surgery all in 20 days. And with the most aggressive chemo and radiation plan available, I look forward to running my first half marathon next summer. I encourage all women of all ages to take care of our bodies, excercise and food to fuel, there are many different types of breast cancer, and a strong body and heart with determination can get us past the fear, through the treatment, and on to the next race! Yours in the race, Amy Edwards Domgaard
Twitter @now14amy
Well written, Missy. I agree!
thank you for not contributing to the Pink Scourge. Most pink campaigns are disingenuous and dumb down the reality of a horrible disease. I am speaking and writing on this topic a lot more than usual this month, but it’s something that needs to be continued all year.
I couldn’t agree more! But in addition to better outcomes, I would like to see more research and dollars devoted to finding the causes of breast cancer. When I read that Susan G Komen foundation was promoting the cracking industry, known for pumping carcinogens into ground waters, I cried. My beautiful friend, who ate right, exercised right, and was all-around healthy, died of this disease when her daughter was far too young. No amount of “awareness” could possibly have saved her.
As women, it is high time for us to move out of this state of October awareness, and straight into a nation that cares for life. It will be SO muchore difficult than pink uniforms on sports teams. It will involve caring for all ground water, caring about what carcinogenic chemicals are in our food chain, and it will be FAR more effective at curing cancer. Because, maybe then, no one will ever have to face that horrible diagnosis.
I’m a three-time cancer survivor and say AMEN to this! So much of this marketing is nonsense. I appreciate your sentiment very much.
Thank you thank you for this incredible statement, Title Nine! Think before you pink! My family has also been impacted by cancer (s).
My antidote also includes avoiding environmental causes such as pesticides.
While I share your frustrations about the lack of results achieved by plastering ourselves in pink for a month, your post made me think of an action that your company specifically is in a position to take, that would make much more than a nominal difference. As an athlete, after my double mastectomy, I opted against reconstruction. While I couldn’t imagine a reason to wear prosthetics to run and play sports before the surgery, the athletic clothing options available today make it challenging. I’d love to see a few tops and/or bathing suits that could work with a flat chest, or even a category marking some that you already have as appropriate, as it is hard to tell online or in the catalog. This is something that I haven’t found anywhere, and given the statistics, I’m sure I’m not alone in thinking this would be useful.
While I agree that breast cancer awareness has become a marketing campaign in many instances, I find it difficult to agree with the sentiments that we have made no progress against the disease, and have no better outcomes. A healthy lifestyle is very important, and can reduce your risk, as well as make your chances of recovery that much better. But eating healthy and exercising are not guarantees against cancer. With early detection (including mammograms) and education, people are surviving breast cancer longer and with better quality of life than they were twenty years ago. Statistics show that the death rates in breast cancer have been decreasing since 1989, largely in part to treatment advances, earlier detection through screening, and increased awareness. You don’t have to agree with or support the “Pink Menace” or buy into the marketing campaigns, but suggesting that there have been no improvements in outcomes, is adding to the fear. Getting your workout in, eating well, hugging your family, and wearing your seatbelt are lessons to live by everyday….but so are educating yourself, and taking control of your health.