Making Girls Out of Women: Las Olas Surf Safaris
The “girls rule!” mindset is more than just a launching point for the women of Las Olas surf safaris: it’s an all-encompassing approach to life.
A snowboarder, surfer, and founder of multi-faceted adventure- and travel-driven companies, Bev Sanders is a pioneer of women’s sports. She may have been the inspiration behind one of the first women-specific snowboards but the real win was what it did to the industry. Its launch initiated higher standards for female-specific snowboard equipment. Once Bev learned how to surf in 1997, her new focus was clear. Women needed to be able to get out, have fun and learn to surf in a safe, comfortable and supportive environment.
How to do that was clear: women needed to teach other women. (more…)
Here’s to the Tough Mothers
To celebrate all the amazing moms in our community, we invited you to head to Instagram and tag photos of #OneToughMother in your life, and boy did you deliver! From jiu jitsu playing moms to cancer-fighting grandmas, bee-keeping mamas to 10K conquering grammies, you rocked our world with your adventures. (more…)
Cast Your Vote!
Each season we choose a “model” image for our catalog cover and web home page. Our summer season is in full swing and we need your help choosing our next hero image. Let your voice be heard!CHICKS WHO RIP: Meet the Maui Surfer Girls
It started as a dream, and today it’s a force that is impacting the lives of girls and women every day. However, it took more than Hawaiian sunshine and saltwater to make Maui Surfer Girls (MSG) into a reality.
