Getting to the Starting Line

Training Tips

True story: When I first started running in my mid-twenties, I made it a whole two blocks, started hyperventilating like a hyena, and then proceeded to cry…like, ugly cry. I honestly thought there was something wrong with my body and my head, and that I might be dying. Those sure were good times. But, I kept at it. And the next few weeks/months that I went out, I calmed myself down and proceeded to run. It wasn’t pretty or fast, and my chest bounced more than kids on a trampoline, but I ran.  An entire year after that, I did my first 5k; and a year after that I completed my first marathon. I did not win any of these races, but you bet your booty I completed them. And there were maybe some tears at the end – happy tears of course. (more…)

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10 High Impact Sports Bras For Women On The Run

Busy BoobsRemember that time when you wore, not one, but two sports bras to the track? What about that time when you poured about a cup of baby powder into your sports bra before running a marathon? Oh, and that time when you duct taped your boobs to prevent chafing?

We’ve all got sports bra stories to tell. And what’s in the past, is in the past. Right?

Wrong. Some of us are still running around in our sports bras from yesteryear, and it’s a problem. (more…)

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The 2018 Fit Festival Tour

The 2018 Fit Festival is coming to a store near you! Grab a friend and join us at one of our 20 stores to get your personalized bra fit, put our bras to the test at our Bounce-athlon, and enjoy treats and drinks while you shop! Plus, peak inside our traveling Box O’ Bras for additional sizes and styles not normally in our stores, enter to win a $150 T9 gift card, and get 9% off all bras purchased at the event.

@jamiekingfit

Find your 2018 tour stop and RSVP to join the party (more…)

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Cast Your Vote!

Cast Your Vote

Each season we choose a “model” image for our catalog cover and web home page. Our summer season is coming soon and we need your help choosing our hero image. Let your voice be heard!

Use the form below to cast your vote.

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